Bayer CropScience Names New Media Agency

May 21, 2010

Bayer CropScience Canada has officially retained M2 Universal, one of Canada’s largest media services companies. M2 Universal is a division of MacLaren McCann Canada Inc. and assumes all media planning (online & off-line) and purchasing responsibilities for Bayer CropScience Inc., Canada.

“We are excited to be working with M2 Universal,” said Derrick Rozdeba, Manager of Integrated Communications with Bayer CropScience. “We look forward to utilizing their global media expertise and their strategic media planning approach.”

M2 Universal will support Bayer alongside Bayer’s long-time lead agency AdFarm.

“We’re extremely pleased to have Bayer CropScience, a leader in Canadian agriculture, as our client,” said Susan Dioszeghy, Sr. VP. Media Director Western Region for M2 Universal. “The depth and experience of our organization will ensure that Bayer CropScience is well represented across all of Canada’s media channels and platforms.”

M2 Universal will be working with Bayer from their Calgary and Toronto offices. The key contact for Western Canada is Rebecca Molina (rebecca.molina@maclaren.com, 403.261.7157) while Eastern Canada (Horticulture & Row Crop) is handled by Daryl Heroux (daryl.heroux@m2u.ca, 416.594.6234).

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About Bayer CropScience
Bayer is a global enterprise with core competencies in the fields of health care, nutrition and high-tech materials. Bayer CropScience AG, a subsidiary of Bayer AG with annual sales of about EUR 6.5 billion (2009), is one of the world’s leading innovative crop science companies in the areas of crop protection, non-agricultural pest control, seeds and plant biotechnology. The company offers an outstanding range of products and extensive service backup for modern, sustainable agriculture and for non-agricultural applications. Bayer Crop¬Science has a global workforce of about 18,700 and is represented in more than 120 countries.

About M2 Universal
M2 Universal is one of Canada’s leading media communications companies delivering full service media management to many of Canada’s preeminent advertisers.  A division of MacLaren McCann Canada Inc, M2 Universal is also a division of Mediabrands Canada—IPG’s global media management company.   With a network of five offices from coast to coast, M2 Universal can deliver unparalleled local media service to Canadian clients backed by global media resources. Further information is available at: www.m2universal.ca

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