Bayer CropScience’s promise and commitment to growers just got 15% better

May 24, 2010

Bayer CropScience announced that effective immediately it is repositioning its prices for its portfolio of cereal wild oat herbicides by as much as 15% off suggested retail prices. This Brand Promise Program reinforces Bayer CropScience’s commitment to quality products at valued prices.

Growers will benefit from price reductions on the following Bayer CropScience herbicides:

“Bayer CropScience wanted to express our support for growers and the industry by offering price reductions on our leading cereal wild oat herbicides,” explains Al Driver, Vice-President of Marketing and Business Development with Bayer CropScience

This is not the first time Bayer CropScience has substantially reduced its price on products to support western Canadian growers. “Our 2010 Brand Promise Program furthers our commitment to our farm customers and the sustainability of agriculture,” says Driver.

All current grower programming will still be in place with no changes.

About Bayer CropScience
Bayer is a global enterprise with core competencies in the fields of health care, nutrition and high-tech materials. Bayer CropScience AG, a subsidiary of Bayer AG with annual sales of about EUR 6.5 billion (2009), is one of the world’s leading innovative crop science companies in the areas of crop protection, non-agricultural pest control, seeds and plant biotechnology. The company offers an outstanding range of products and extensive service backup for modern, sustainable agriculture and for non-agricultural applications. Bayer Crop¬Science has a global workforce of about 18,700 and is represented in more than 120 countries.

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For further information, contact:

Derrick Rozdeba
Manager, Integrated Communications
Bayer CropScience
Phone: (403) 723-7432
derrick.rozdeba@bayercropscience.com

Always read and follow label directions. Puma®, Tundra™, Velocity™ m3 and Thumper® are trademarks of Bayer. Bayer CropScience is a member of CropLife Canada.