Canadian 4-H Council Launches New Commercials

July 12, 2010

Two new 4-H Canada commercials are premiering at the Calgary Stampede Rodeo. During the 10 day event, two commercials entitled “4-H what’s in if for you?” will run daily during the four hour event.

Bayer CropScience, a major sponsor of the Calgary Stampede and of the Canadian 4-H Council, has developed the spots to help promote and raise awareness of one of the longest standing youth organizations in Canada – 4-H.

“We are very fortunate to have companies such as Bayer CropScience who not only recognize the value of 4-H, but who step up with new and creative ideas to help promote the 4-H program in Canada," said Mike Nowosad, CEO of the Canadian 4-H Council. "Bayer CropScience has been such a strong supporter of the 4-H program in Canada and these commercials are reflective of that ongoing support.”

4-H Canada is an organization that oversees the 4-H program in Canada. 4-H is made up of project-based clubs who run youth development programs throughout Canada in rural, suburban and urban communities. Activities include citizenship, leadership development, career choices and technology transfer, among others.

Not unlike other youth organizations, membership has declined over time and it is harder to attract 4-H leaders. The hope is to create greater awareness of the value of 4-H in helping develop outstanding citizens across Canada and showing what’s in it for them.

“As an extremely proud supporter of 4-H, we are excited to help share their story in a unique way,” said Derrick Rozdeba, Manager Integrated Communications with Bayer CropScience. “We hope these commercials will help generate as much exposure to as many rural families in Canada as possible to get 4-H onto their children’s activity list.”

You can watch these commercials at the Calgary Stampede Rodeo from July 9 through July 18 or right now on YouTube by clicking the links below:

4-H Canada Future CEO
4-H What’s in it for You?

Bayer CropScience is also a proud sponsor of the National ‘Show Your 4-H Colours’ day, which kicks off National 4-H month beginning November 3, 2010.

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About the Canadian 4-H Council
The Canadian 4-H Council provides relevant programs and services which are consistent with the 4-H philosophy (health, hands, head and heart) and which serve to enhance the provincial 4-H programs. The Council organizes and coordinates national and international conferences, exchanges and scholarships which focus on citizenship, leadership development, career choices, technology transfer and other pressing issues being faced by today's communities and their young people.
www.4-h-canada.ca

About Bayer CropScience
Bayer is a global enterprise with core competencies in the fields of health care, nutrition and high-tech materials. Bayer CropScience AG, a subsidiary of Bayer AG with annual sales of about EUR 6.5 billion (2009), is one of the world’s leading innovative crop science companies in the areas of crop protection, non-agricultural pest control, seeds and plant biotechnology. The company offers an outstanding range of products and extensive service backup for modern, sustainable agriculture and for non-agricultural applications. Bayer CropScience has a global workforce of about 18,700 and is represented in more than 120 countries.

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